We are launching a next-generation ERP and business management solution and need a dynamic Marketing & Business Development Lead to drive brand awareness and market adoption.
Since we are in the pre-sales phase, your primary focus will be building our brand presence, educating the market, and generating high-quality leads. As we grow, you will also play a key role in converting these leads into clients.
Key Responsibilities
- Marketing & Brand Building (Primary Focus):
-> Develop and execute a go-to-market strategy, marketing materials, and digital content.
-> Build our brand presence through digital outreach, content marketing, and industry events.
-> Analyze market trends, customer behavior, and competitor offerings to inform marketing strategies.
-> Monitor and evaluate marketing campaign effectiveness, adjusting strategies as needed.
-> Build relationships with software partners, hardware suppliers, accounting firms, and consultants. - Lead Generation & Sales Support (Secondary Focus):
-> Prospect and generate leads through networking, referrals, and digital outreach.
-> Qualify leads and set up demonstrations for potential clients.
-> Prepare persuasive proposals and support the closing process as needed.
-> Prepare persuasive proposals and support the closing process as needed. - Team & Operations:
-> Participate in sales meetings, conferences, and industry events to expand your network.
-> Provide training, guidance, and support to junior marketing team members.
-> (Future) Coordinate with commission-based or part-time Sales representatives to hand off qualified leads.
Required Qualifications
- 3+ years of experience in B2B software marketing, lead generation, or business development (ERP, POS, Accounting, or Business Management preferred).
- Familiarity with the local business landscape and ability to communicate technical concepts to non-technical buyers.
Preferred Qualifications
- Experience marketing Odoo, SAP, Sage, QuickBooks, or similar ERP solutions.
- Knowledge of digital transformation trends and compliance mandates.
- Experience with content marketing, SEO, and digital lead generation.
- Familiarity with CRM tools (e.g., Salesforce, HubSpot, or Odoo CRM).
What We Offer
- Competitive salary with performance-based incentives.
- Opportunity to work with cutting-edge ERP technology.
- Growth opportunities within a fast-growing company.
- Flexible and collaborative work environment.
Why Join Us?
- Opportunity to work in a collaborative and innovative environment.
- Working in a professional, highly demanded and experienced team
- Impact full Work and Opportunity for Growth
- Flexible and open working environment
- Learning and personal development
Our Product
How to Apply
If you are passionate about writing and excited to work on diverse and engaging projects, we’d love to hear from you! Please send your resume, a cover letter detailing your relevant experience, and samples of your work.
